So, you’ve got a great product or service – you've written a great business plan – you have well-thought-through systems and a great team – well done, that's a great start! But what are you doing to attract customers to your business?
Every business needs to attract customers. From brain surgeon to butcher, actor to accountant. But unless there are people using your goods and services you won’t be in business long. To start putting together a good sales and marketing plan ask yourself questions such as:
Is it time you developed a clear and defined sales and marketing process? More importantly, once you have a process, do you have a way to implement it on a regular and consistent basis?