That’s because strategy on paper doesn’t drive performance. Execution does. And for many SMBs, the real value of governance isn’t just agreeing the strategy, it’s ensuring the whole business actually follows through.
Governance is about more than oversight. It’s about creating a system that turns big ideas into consistent action.
- Strategy without execution is just wishful thinking.
- Boards that only meet to manage compliance or tick boxes rarely move the needle.
- Businesses that embed governance into their rhythm see faster alignment and better results.
One business I work with translated their growth strategy into quarterly priorities with clear owners. Within 18 months, revenue doubled without adding headcount.
Another set up a rolling 90-day plan reviewed at every board meeting. It shifted the focus from firefighting to consistent progress on the things that mattered most.
The idea wasn’t to do the role of management, but help them keep execution front of mind & offer support where needed.
It’s not about thick strategy binders gathering dust. It’s about clarity, rhythm, and accountability.
- Quarterly Priorities — a short list of must-deliver items, aligned to the annual strategy.
- Regular Review Rhythm — monthly or bi-monthly board meetings that check progress against strategy, not just operational detail.
- Linked Performance Metrics — KPIs that directly track execution of strategic goals.
- Clear Ownership — each priority has a name beside it, not just ‘the business’.
Too often, governance stops at the whiteboard:
- Strategy is discussed once, then forgotten until the next planning day.
- Board meetings slip into operational reporting — chasing fires, not shaping the future.
- Accountability is vague — ‘someone’ should do it, but no one is responsible.
- At each board meeting review progress against business priorities.
- Use a simple 90-day plan that links actions to the strategy.
- Assign ownership to individuals, and track it every month.
- Encourage directors to challenge when execution slips — that’s where the board adds value.
- Are we tracking our strategic priorities regularly, or only once a year?
- Do our KPIs tell us if we’reactually delivering on strategy?
- Who owns the execution of each key initiative — and do they know it?
- Share this with your board or SLT and ask: ‘How do we link our strategy to what’s actually happening each quarter?’
- Introduce a rolling 90-day plan to your next board agenda.
- Make accountability visible — names, dates, outcomes.