How to Build a Profitable E-Commerce Business Without the Overwhelm

Freedom, Flexibility, and Profit the Smart Way

Every year, thousands of Kiwis dream of building an online business that gives them freedom and flexibility.

But most never get past the idea stage.

They get stuck trying to figure out what to sell, how to market, and where to start.

The problem isn’t effort it’s direction.

That’s where PlanA Consulting, and Ray Bloomfield, come in.

Who This Is For

This programme is designed for two key groups:

Start-up e-commerce owners who have an idea or early-stage business and want to get off the ground fast with structure, clarity, and support.

Existing e-commerce business owners who already trade online but need up-to-date strategies, better systems, and experienced guidance to scale profitably.

If you’re serious about building or growing your e-commerce business the right way, this is for you.

Every year, thousands of Kiwis dream of building an online business that gives them freedom and flexibility. But most never get past the idea stage.

The Problem: Too Much Noise, Not Enough Guidance

Starting an e-commerce business can feel like trying to solve a puzzle with half the pieces missing.

You’re told to ‘just start,’ yet no one shows you how to do it properly.

Most new owners face the same challenges:

Information overload from endless online ‘experts’.

Technical confusion around setup, systems, and marketing.

Wasting money on tools or ads that don’t work.

It’s easy to lose confidence and momentum before you even get started.

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The Solution: Structure, Simplicity, and Support

At PlanA Consulting, we remove the barriers that stop good people from building great businesses.

Through the PlanA Business Builder Programme, we give you a step-by-step system that takes you from idea to income, with clarity, confidence, and proven results.

The Foundation – Connect. Trust. Succeed.

Connect – Understand what your customers want and how to reach them.

Trust – Build credibility so people feel confident buying from you.

Succeed – Follow a structured process, stay consistent, and results follow.

The Four Steps to Build a Strong E-Commerce Business

Be Clear on the Outcome You Want – Define what success looks like for you.

Decide What You’re Going to Sell (and to Who) – Start with your customer, not your product.

Get Business Fit – Build strong systems, know your numbers, and market with intent.

Stay Consistent and Accountable – Measure progress and stay focused on what works.

This isn’t theory, it’s a process built by people who’ve done it themselves.

The PlanA Business Builder Programme will give you a step-by-step system that takes you from idea to income, with clarity, confidence, and proven results.

Why Ray Bloomfield Leads This Work

Ray isn’t just another advisor; he’slived the e-commerce journey.

After decades leading traditional businesses in retail, hospitality, and commercial flooring, he built and sold his own online business growing it from $0 to over $1 million in sales in just over three years.

Now, as lead of the PlanA Business Builder Programme, Ray helps other business owners follow a proven roadmap to do the same.

He knows what it’s like to start from scratch, make mistakes, and push through the challenges.

That’s why he’s the ideal person to guide others through the process, combining practical, real-world e-commerce knowledge with the business discipline that drives long-term success.

When you work with Ray and the PlanA team, you get experience, structure, and accountability, all focused on helping you build a profitable business that works for you.

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The Result: Confidence and Control

With the right support, you don’t just build a business, you build freedom.

A business that supports your lifestyle, creates income, and gives you flexibility to choose how you work.

When you follow a structured plan with someone who’s done it before, success stops being luck, it becomes a process.

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Ready to Build Your E-Commerce Business?

If you’ve got an idea, or an early-stage online business that needs traction, we’ll help you remove the barriers, find clarity, and move forward with confidence.

Start with a free 30-minute strategy call.

You’ll walk away with practical next steps and a clear path to build a profitable online business, without wasting time or money.

How to Build a Profitable E-Commerce Business Without the Overwhelm