Introducing Ray Bloomfield – E-Commerce and SMB Business Lead

Introducing Ray Bloomfield – E-Commerce and SMB Business Lead

PlanA Consulting is expanding its support for New Zealand SMB owners, and Ray Bloomfield brings a powerful mix of traditional business know-how and modern e-commerce expertise to the team. 

Ray’s experience includes: 

  • E-Commerce Success: Built an online business from $0 to $1 million+ in just over three years, using a structured, test-and-measure approach. He has since sold that business.  
  • Digital Business Strategy: Specialises in helping owners build profitable online income streams through clarity, lean operations, and customer-driven design. 
  • Traditional Business Leadership: 25+ years leading and managing companies in retail, hospitality, and commercial flooring, from hands-on operations to senior management. 
  • People & Execution Focus: Known for practical, disciplined delivery, helping others turn plans into measurable results. 
  • Partnership With PlanA: Now leading PlanA’s Business Builder supporting SMB owners under $5 million turnover to grow with structure, profit, and freedom.

25+ years leading and managing companies in retail, hospitality, and commercial flooring, from hands-on operations to senior management. 

Profile Ray Bloomfield: 

 

A Lived Experience  

Ray’s story isn’t about hype. It’s about smart execution, hard-earned lessons, and a clear plan. 

After decades running traditional businesses, managing corporate big box retails, hospo & flooring, Ray knew what it meant to work hard.  

He also knew the personal price: long hours, overheads, and constant stress. Even when the numbers looked good, life didn’t always feel free. 

He reached a point where he asked the question every owner eventually does: Is this it? 

 

The e-commerce Leap That Changed Everything 

When Ray sold his last bricks-and-mortar business, he didn’t retire, he reimagined what business could look like. 

He decided to start fresh in e-commerce. No store. No staff. No prior experience. Just a willingness to learn and a structured approach. 

By following a step-by-step system that he designed, Ray and his wife built an online business that grew from $0 to over $1 million in sales in just over three years. 

Their success didn’t come from luck. It came from focus, testing, measuring, improving, and doing the work that matters.

After decades running traditional businesses, managing corporate big box retails, hospo & flooring, Ray knew what it meant to work hard. 

Freedom, Not Just Revenue 

The real win wasn’t just financial. It was freedom. Freedom from leases, stockrooms, and staff headaches. Freedom to work from anywhere and design life on their terms. 

As Ray puts it, the biggest shift wasn’t in what they sold, it was in how they thought. They stopped reacting and started designing their future with intention. 

 

 

From Doing It to Helping Others Do It 

Ray has now joined forces with John Hutchinson at PlanA Consulting. They’ve known each other for 20+ years & had done some business previously.   

Together, they have developed PlanA Business Builder. A programme that helps small and medium business owners across New Zealand who are <$5m get unstuck, build momentum, and grow profitably. 

Because of Ray’s e-commerce success he is also working with folk growing their on-line presence. The Essentials E-Commerce Programme is a practical roadmap for anyone who wants to build an online business without wasting years figuring it out. 

RB pic profile beach website2

It's built on the principles Ray used himself: 

  • Start with clarity 
  • Keep it lean 
  • Follow a proven process 
  • Test, tweak, repeat 
  • Think like your customer 
  • Play the long game 

 

The Lesson Behind the Journey 

Ray’s story proves that success doesn’t come from being the smartest or most tech-savvy person in the room. It comes from focus, consistency, and courage to change direction. 

 

Tired of Trading Time For Money 

If you’re tired of trading time for money, Ray’s path shows there’s another way, one that builds freedom and financial success. 

If you’re a SMB <$5m turnover or an e-commerce business looking to grow & build your monthly income, Ray is the person to speak to. 

For a no cost, no obligation chat get in touch with Ray at ray@planaconsulting.co.nz or check out www.planaconsulting.co.nz/about/our-people

Ray is based in Tauranga, but working with business owners across the country. 

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