Why Ford was a
leader in the SUV
market in the 90s


Find out about the
two simple things
they did to succeed

The Ford Motor Company in the 1990s was a leader in innovation with their roll-out of the Ford Explorer in the SUV market. This equated to an additional $30 billion of profit over that time.


There were two simple things that they did:


  1. Focus on the functionality of their SUV vehicles
  2. Focus on the message to market


Question to ask yourself are:


  • How much time are you looking into the future?
  • Where does innovation sit for you?
  • How do you get your message to market?


For more tips for business owners and managers, give me a call on 021 748 142 or flick an email to john@planaconsulting.co.nz