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I just thought I'd tell you about how I was made to feel like a 12-year-old school boy the other day. So I challenge you to ask yourself this question: are you putting barriers in your customers way that they either don't want to come and do business in your industry or don't want to do business with you?

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What's your competitive advantage? Why would people want to do business with you? This vlog is a continuation of the series I'm doing around strategic and business planning, and today I've got a really simple question for you to think about, although the answer may be a lot more complex!

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Imagine if one of the kids said I've kicked my ball up on the roof. You go and get a ladder, put it up against the wall, make sure it's on a nice flat level piece of ground, and the rungs are all good. Then you climb to the top and get yourself up on the roof. But unfortunately you find your ladder is up against the wrong building!

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